Banerjee has been promoted from director of enterprise operations after overseeing Mission Gemini, the Hundred’s non-public funding course of which noticed the eight groups valued at a mixed £975 million.
His temporary is to finalise the brand new joint-venture agreements between traders and host counties earlier than working to “guarantee alignment and ship on the strategic development” of the Hundred, the ECB stated on Thursday.
A key element of the Hundred’s pitch to potential traders was a pointy projected improve within the value of its abroad broadcast rights, that are at the moment valued at simply £2m. The ECB stated that Banerjee’s new function would see him chargeable for “accelerating the competitors’s international development”.
A number of new traders in groups have media pursuits in India and america. “The abroad market is essential to us,” Richard Gould, the ECB’s chief govt, stated earlier this month. “The truth that we have now acquired such a large ranging set of traders from across the globe will, I consider, assist us so as to add additional worth to our abroad broadcast rights.”
Gould stated in an announcement on Thursday: “Vikram has led the work to draw new companions into the competitors beautifully, and is the proper individual to now conclude these offers and work with the groups and traders to take the Hundred to the following stage over the approaching years.
“It is testomony to the work of many individuals throughout the ECB and throughout the cricket community that the Hundred has already achieved a lot, and there was such an urge for food from companions desirous to get entangled in it.”
Rob Hillman, the ECB’s director of main occasions, will retain management of the Hundred’s operations and supply, with Banerjee designated as a “strategic lead” centered on the commercialisation and way forward for the event. The ECB intends to kind a standalone Hundred committee this 12 months, with illustration from the eight franchises, board non-executives, and impartial administrators.
Banerjee stated: “I am delighted to be taking over this new function, and to have the ability to drive the competitors ahead, constructing on the success of the competitors up to now and dealing with a brand new group of companions who convey such a powerful vary of abilities and experience from the easiest of world sport and trade.
“I stay up for concluding these offers and starting to work collectively to develop the Hundred, bringing followers much more of the world’s finest gamers, delivering much more thrilling cricket and nice fan experiences, and creating extra new cricket followers at dwelling and across the globe. I’m extremely enthusiastic about what the Hundred can obtain sooner or later, and the great it could actually do for the entire of our sport.”
The Hundred runs from August 5-31 this 12 months, with groups finalising their retentions earlier this week forward of the draft on March 12.
